Internet Ticketing Hype
A single feature does not a ticketing system make.

Corporate Consultants is heavily involved in the admissions industry, which includes the arts, sports and other forms of amusement. Our primary product in this market is Box Office Xpress.

You've just got to have Internet ticketing, right? Of course you do. Or, at least, you should plan for it in your not too distant future. But at what lengths should you go to make sure you get it? How important is it in comparison to everything else involved in ticketing?

When looking for Internet ticketing, should that be the driving factor in your decision process for a ticketing system? Many companies have sprung up in recent years who are betting on that. They offer a varied range of features that lend themselves well to the benefits of the Internet. But what else have they got? Do they offer the breadth of features you've come to expect from an in-house ticketing system? The answer, quite simply is, no ... not even close. Some promise added functionality in the future.

So here we have in-house ticketing systems scrambling to incorporate Internet ticketing. And we have Internet ticketing companies praying for a full blown in-house system. Guess who has the easier job.

Why the powerful fascination with Internet ticketing? The answer is, it's the latest craze, and it's been hyped beyond belief with wondrous sales projections. But most importantly, beneath the hype, it truly does have the potential to improve public relations (through convenience). But it can diminish it as well, for organizations that capitalize on personal contact. Will it cut operating costs? Only if you charge the per ticket fee to your patrons on top of your normal ticket price. Will it otherwise make you more money than your organization currently brings in? Highly unlikely, unless you depend on national sales.

But does Internet Ticketing warrant the obsession to have it above all us? Of course not. Internet ticketing is nothing more than a feature. Just like the countless other features your ticketing software already has. It may be one of your more important features, but that is truly the extent of its worth.

Internet ticketing ... definitely one of those features to be sure is included in your next in-house ticketing system.

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